At first glance, 49 year old, John Textor’s name probably isn’t recognizable to most people outside the film and production industry. However, within the industry, Textor presence is larger than life in reference to his delicate mastery of media imagery. He is the Executive Chairman of Pulse Evolution Corporation (Pulse), although his name is not a household name yet, his digital projection techniques have made a great impression.
Beginning in 2012, and the Coachella Music Festival, using a visual effect called, “Pepper Ghost,” Textor effectively resurrected Tupac Shakur as an onstage performer. Pepper Ghost makes viewers believe that they are looking at a hologram image, when in fact there isn’t holographic detail involved in the technique.
John Textor took a high impact, 19th century magician’s technique and redirected it into the Pepper Ghost effect, which actually involves using glass or plastic to project an image at a 45 degree angle. The result allows the image to appear as a live projection. After successfully reproducing Shakur’s image, Textor went onto another legendary musician, the appearance of Michael Jackson as a live performer during the 2014 Billboard Music Awards.
John Textor’s Bay Area Studios is where the uncanny special effects production takes place. However, Pulse Evolution Corporate headquarters is located in Port St. Lucie, Florida. The Pepper Ghost technique used by Pulse was born out of pure desire. Textor combines innovative computer imagery, with high-definition film footage and the Pepper Ghost technique to create digital humans.
Textor is not only well known in the industry, he is also well regarded for his special effects and digital imagery, which has appeared in a number of Hollywood Blockbuster films, these include: 2002, The Lord of the Rings: The Two Towers, the 2003 release of The Hulk, the 2005 movie, Star Wars III: Revenge Of the SITH, and May 2007, Transformers, to name a few Pulse Studio projects.
Beginning with his undergraduate education at Wesleyan University, John Textor developed an interest in film production and special effects. But he was not interested in duplicating current digital effects; he wanted to explore cutting-edge techniques and refine how holograms could be used and viewed as enhanced projection images.
In addition to Pulse, John Textor serves as the Chairman of Digital Domain Productions, the Director of Multicast Media Technologies, and maintains affiliations with BabyUniverse, Inc., his Alma Mater, Wesleyan University, and The Parent Company.